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  • Who We Are
    • Overview
    • Provincial Government of BC
    • Board Of Directors
    • Executive Leadership
    • Tourism Marketing Committee
    • Regional, Community & Industry
      Partners
      • Industry Partners
      • Community Partners
      • Indigenous Tourism
    • Vancouver, Coast & Mountains
      • Industry Support Areas
      • Meet the Team
      • Events
      • Regional Maps
      • Stay Connected
    • Corporate Documents
    • The Power of Tourism
  • What We Do
    • Overview
    • BC’s Destination Brand
      • Tools and Image Bank
    • Marketing
      • Consumer Marketing
      • Content Marketing
      • Social Media Marketing
      • Influencer Marketing
      • Travel Trade
      • Travel Media
      • Our Markets
    • Destination Management
      • Destination Development
      • Planning Area Look Up Tool
      • Emergency Preparedness
      • Industry Development
      • Visitor Services
    • Funding Sources
      • Co-op Marketing
      • Municipal & Regional District Tax
        Program (MRDT)
      • Program Requirements & Application
        Procedure
      • Annual Reporting Requirements
      • Forms
      • External Funding Sources
  • Strategic Approach
    • Overview
    • Corporate Strategy
      • Our 2023-2025 Corporate Strategy
      • Engagement and Input
      • Connecting Respectful Growth of Indigenous Tourism to Truth and Reconciliation
      • Where We Will Focus
      • How We Will Succeed: Our Strategic Levers
      • Summary of Key Strategic Shifts
      • Alignment to Government Strategies
    • Marketing Strategy
    • Invest in Iconics Strategy
      • Strategy Overview
      • Timelines and Engagement
      • Place Branding
      • Destination Development
      • Frequently Asked Questions
    • Diversity, Equity, Inclusion, and Accessibility
  • Learning Centre
    • Overview
    • Experience Development
    • Digital Marketing
    • Social Media Marketing
    • Travel Trade & Travel Media
    • Applying Insights
    • BC's Destination Brand Resources
    • Accessible Tourism
    • Safety & Emergency Preparedness
  • Research & Insights
    • Overview
    • Industry Performance
    • Regional Research
    • Market Research
    • Activity Research
    • Resident Research
    • Research Tools & Methods
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Tourism Digital Academy - Register Now!

Space is limited! BC tourism businesses are invited to build their knowledge and skills in digital marketing by registering for the October 10th intake of our FREE Tourism Digital Academy program.

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Destination BC Launches Recovery Marketing Campaign Urging Travel Now

BC tourism businesses impacted by wildfires and highway closures want people to know their doors are open and their communities are safe for visitors. In collaboration with the Government of BC, Destination BC has launched a marketing campaign aimed at British Columbians and travellers from Alberta and Washington State urging people to explore BC, especially in affected regions.

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Destination BC Tourism Marketing Committee: Applications Now Open for 2024-2026 Term

Destination BC is seeking new representatives for its Tourism Marketing Committee from the Cariboo Chilcotin Coast, Thompson Okanagan, and Vancouver, Coast and Mountains regions.

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Emergency Resources for BC’s Tourism Industry

Visit Destination BC's Emergency Preparedness webpage for official emergency information resources for BC, as well as suggested messaging, visuals, and actions for BC’s tourism industry during emergencies. It can help tourism businesses navigate questions, mitigate visitor concerns, and proactively manage perceptions during emergencies.

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Welcome to Destination BC’s corporate site.

Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.

Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.

We work collaboratively with industry, regional, community, and Indigenous partners.

In late February 2023, Destination BC launched a new 2023-2025 corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It outlines our new path for success and provides clarity about the choices we will make over the next three years, and beyond. The strategy outlines our intention to focus on the following levers, to improve BC’s competitiveness and improve the quality of life for people living in British Columbia through tourism over the long term.

•    Compelling Reasons to Explore BC
•    A Globally Competitive Tourism Ecosystem
•    Respectful Growth of Indigenous Tourism

Learn more about the 2023-2025 corporate strategy, here.

Explore our Learning Centre

Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.

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How to Work With Us

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Destination Management

In BC, tourism is a high-value contributor to both the economy and to the social and cultural fabric of the province.
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Marketing

Showcasing nature's transformative power, we will motivate travellers to visit and explore BC now and to become our destination advocates.
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Funding Sources

There are a number of different funding sources available to support BC's tourism sector.
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BC’s Destination Brand

For over 35 years, BC's destination brand has aimed to inspire travellers to discover British Columbia.
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Research & Insights

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Industry Performance

Various performance indicators for Canada, BC and British Columbia’s six tourism regions.
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Regional Research

Publications and reports that can be attributed to one of British Columbia’s six tourism regions.
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Market Research

Publication and reports relevant to British Columbia’s key target markets.
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Activity Research

Publications and reports relevant to various visitor activities in British Columbia and Canada.
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News and Events

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Posted: September 25, 2023

Destination BC Entices California Skiers to BC’s 13 Ski Resorts

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Posted: September 15, 2023

BC Government News Release: State of Emergency Ends, Fire Response Continues

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Posted: September 15, 2023

Government of Canada News Release: Canada Emergency Business Account – Government Extends Repayment and Partial Loan Forgiveness Deadlines

Read Article
Posted: September 15, 2023

BC Government News Release: Lil’wat, N’Quatqua, Province Reach Agreement on Joffre Lakes Access

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