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  • Who We Are
    • Overview
    • Provincial Government of BC
    • Board Of Directors
    • Executive Leadership
    • Tourism Marketing Committee
    • Regional, Community & Industry
      Partners
      • Industry Partners
      • Community Partners
      • Indigenous Tourism
    • Vancouver, Coast & Mountains
      • Meet the Team
      • Events
      • Regional Maps
      • Stay Connected
    • Corporate Documents
    • The Power of Tourism
  • What We Do
    • Overview
    • BC’s Destination Brand
      • Tools and Image Bank
    • Marketing
      • Consumer Marketing
      • Content Marketing
      • Social Media Marketing
      • Influencer Marketing
      • Travel Trade
      • Travel Media
      • Our Markets
    • Destination Management
      • Destination Development
      • Planning Area Look Up Tool
      • Emergency Preparedness
      • Industry Development
      • Visitor Services
    • Funding Sources
      • Co-op Marketing
      • Municipal & Regional District Tax
        Program (MRDT)
      • Other Funding Sources
  • Strategic Approach
    • Overview
    • Corporate Strategy
      • Our 2023-2025 Corporate Strategy
      • Engagement and Input
      • Connecting Respectful Growth of Indigenous Tourism to Truth and Reconciliation
      • Where We Will Focus
      • How We Will Succeed: Our Strategic Levers
      • Summary of Key Strategic Shifts
      • Alignment to Government Strategies
    • Marketing Strategy
    • Invest in Iconics Strategy
      • Strategy Overview
      • Timelines and Engagement
      • Place Branding
      • Destination Development
      • Frequently Asked Questions
    • Diversity, Equity, Inclusion, and Accessibility
  • Learning Centre
    • Overview
    • Experience Development
    • Digital Marketing
    • Social Media Marketing
    • Travel Trade & Travel Media
    • Applying Insights
    • BC's Destination Brand Resources
    • Accessible Tourism
    • Safety & Emergency Preparedness
  • Research & Insights
    • Overview
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    • Regional Research
    • Market Research
    • Activity Research
    • Resident Research
    • Research Tools & Methods
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City of Vancouver News Release: FIFA World Cup 26™ Vancouver Official Host City Brand launched

On May 18, Vancouver’s FIFA World Cup 26™ Official Host City Brand was unveiled.

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Province Expands Support for Tourism and Science World

Science World and other tourism infrastructure will receive $50 million.

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Destination BC Provides More Than $6 Million For Collaborative Tourism Marketing

The Cooperative Marketing Partnerships Program is funding more than $6 million in projects.

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Destination BC Launches 2023-2025 Corporate Strategy

Scaling up for success.

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Welcome to Destination BC’s corporate site.

Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.

Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.

We work collaboratively with industry, regional, community, and Indigenous partners.

In late February 2023, Destination BC launched a new 2023-2025 corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It outlines our new path for success and provides clarity about the choices we will make over the next three years, and beyond. The strategy outlines our intention to focus on the following levers, to improve BC’s competitiveness and improve the quality of life for people living in British Columbia through tourism over the long term.

•    Compelling Reasons to Explore BC
•    A Globally Competitive Tourism Ecosystem
•    Respectful Growth of Indigenous Tourism

Learn more about the 2023-2025 corporate strategy, here.

Explore our Learning Centre

Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.

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How to Work With Us

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Industry Development icon

Destination Management

In BC, tourism is a high-value contributor to both the economy and to the social and cultural fabric of the province.
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Marketing

Showcasing nature's transformative power, we will motivate travellers to visit and explore BC now and to become our destination advocates.
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Funding Sources

There are a number of different funding sources available to support BC's tourism sector.
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BC’s Destination Brand

For over 35 years, BC's destination brand has aimed to inspire travellers to discover British Columbia.
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Research & Insights

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Industry Performance

Various performance indicators for Canada, BC and British Columbia’s six tourism regions.
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Regional Research

Publications and reports that can be attributed to one of British Columbia’s six tourism regions.
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Market Research

Publication and reports relevant to British Columbia’s key target markets.
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Activity Research

Publications and reports relevant to various visitor activities in British Columbia and Canada.
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News and Events

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Posted: May 23, 2023

Destination BC Launches 2023 Ski Marketing Campaign in Australia

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Posted: May 19, 2023

City of Vancouver News Release: FIFA World Cup 26™ Vancouver Official Host City Brand launched

Read Article
Posted: May 17, 2023

BC Government News Release: Upgrades made to Juan de Fuca Marine Trail

Read Article
Posted: May 15, 2023

BC Government News Release: Revitalization of Vancouver Chinatown supports businesses, tourism

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Subscribe to Directions, Destination BC’s e-newsletter, for COVID-19 updates.

Receive the latest information as it relates to BC tourism.

Destination BC

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HelloBC.com

Be inspired to start planning your BC Vacation.

B.C. and Guangdong work together to open doors for businesses, create good jobs in B.C.

Travel Media

Information for journalists, editors and broadcasters.

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Tourism Business Portal

Online, self-service business listings system for tourism industry.


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Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.