Messaging Guidance for BC’s Tourism Industry

Update! Destination BC has prepared a Special Edition: Emergency Response to the BC Storm Messaging Guidance document which outlines key messaging, information, and resources for BC’s tourism industry. It includes guidance for Regional and Community/City Destination Marketing Organisations, Sector Associations, and Tourism Businesses. Please refer to the messaging guide for information on how you can support your community, residents, visitors, and each other during this difficult time. Messaging will be updated as the situation evolves.

Proof of vaccination and the BC Vaccine Card: Refer to the Proof of Vaccination Messaging Guidance (updated October 21) for the latest information, including industry FAQs. This document will be updated as more information becomes available.

Canada welcomes back international travellers: Refer to the Messaging Guidance for Welcoming International Visitors for the latest information, including industry FAQs.

Canada welcomes back US travellers: Refer to the Messaging Guidance for US Visitors which includes key messaging, information on entry requirements, and a comprehensive FAQ.

BC Restart Plan: Refer to the Messaging Guidance for July 1 until further notice related to Step 3 of BC’s four-step Restart Plan. The document includes marketing messaging, responsible travel infographics, and a comprehensive FAQ.

Tourism Restart Step 3 Toolkit

For a quick guide on communications, health and safety, workforce, and marketing in relation to Step 3 of BC’s Restart Plan, BC tourism businesses and partners can also refer to the Tourism Restart Step 3 Toolkit.

go2HR COVID-19 Vaccinations in the Workplace Toolkit

Do employers need to have a vaccine policy in place? Can employers demand proof of vaccination from their employees? How can employers balance health and safety concerns with human rights or privacy ones? What do employers need to consider if they want to implement a vaccine policy?

go2HR’s COVID-19 Vaccinations in the Workplace – Toolkit for Tourism & Hospitality Employers Tool Kit contains practical information, resources and downloadable tools to help tourism and hospitality employers answer and address some of these difficult questions.

 

 

Messaging Guidance for BC’s Tourism Industry

To support industry, Destination BC will provide messaging guidance to BC’s tourism industry so we can collectively work together in the best interests of our province.

Special Edition: Emergency Response to the BC Storm Messaging Guidance 

Updated on November 29, 2021.
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Messaging Guidance: Proof of Vaccination (updated October 21)

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Messaging Guidance and FAQ: Welcoming International Visitors

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Messaging Guidance and FAQ: July 1 until further notice

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Messaging Guidance and FAQ: June 15 until further notice

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Messaging Guidance and FAQ: May 26 until further notice

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Toolkit and Messaging Guidance: April 23-May 25

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Messaging Guidance: January 8-February 5

Messaging Guidance related to the November 19 announcement, extended again on January 7, by BC’s Provincial Health Officer on provincial restrictions.
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Messaging Guidance: December 8-January 8

Messaging Guidance related to the November 19 announcement by BC’s Provincial Health Officer on provincial restrictions.
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Messaging Guidance: November 20-December 7

Messaging Guidance related to the November 19 announcement by BC’s Provincial Health Officer on provincial restrictions.
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Messaging Guidance: November 10–23

Messaging Guidance related to the November 7 announcement by BC’s Provincial Health Officer on Lower Mainland and Fraser Valley restrictions.
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Messaging Guidance: June 25–Nov 7

In this edition, we are inspiring consumer confidence in tourism and hospitality businesses, supporting local tourism businesses, and amplifying the “Know Before You Go" messaging.
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Messaging Guidance: June 18–24

As we are still in Phase 2 of BC's Restart Plan, the messaging guidance remains the same. Avoid inter-community travel at this time—enjoy the outdoors and support locally.
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Messaging Guidance: June 11–17

This week, we continue to focus on encouraging British Columbians to visit local tourism and hospitality businesses, and plan their summer travel.
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Messaging Guidance: June 4–10

This week, it's all about inspiring consumer confidence in visiting local businesses and supporting their restart. As always, following Health directives.
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Messaging Guidance: May 28–June 3

As we continue to follow directives from Health, the messaging this week remains largely the same: stay close to home for now and support your local businesses.
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Messaging Guidance: May 21–27

While we’re into a new phase in BC's Restart Plan, the messaging this week remains largely the same: stay close to home for now and support your local businesses.
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Messaging Guidance: May 14–20

The communications focus this week continues to support BC's Provincial Health Authority in keeping the infection rate down by advising British Columbians to minimize non-essential travel, and stay local when venturing outdoors.
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Messaging Guidance: May 7–13

Our guidance continues to support Health Authorities in 'flattening the curve' by encouraging British Columbians to stay close to home, and respect physical distancing when outside in their local community.
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Messaging Guidance: April 30–May 6

Our guidance continues to support Health Authorities in 'flattening the curve' by advising British Columbians to avoid non-essential travel at this time.
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Messaging Guidance: April 23–29

BC's latest pandemic modelling shows that restrictions are flattening the curve. Now is not the time to let up though. Our Messaging Guidance this week continues to support efforts to stop the spread of the virus infection in BC.
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Messaging Guidance: April 16–22

To best support our province, we are continuing to support physical distancing directives from Health by deterring non-essential travel. Feel free to use the ready-to-go graphics and messages as they are, customize with different imagery, or create your own #exploreBClater content.
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Messaging Guidance: April 9–15

As we head into the long weekend, we must stay committed to our collective effort to stop the transmission of COVID-19. This week's guidance continues to support the physical distancing directives from Health with #exploreBClater key messages, graphics, and our Dream of Later video.
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Messaging Guidance: April 2–8

This week we are introducing the new Dream of Later video, which encouraged all British Columbians to pause, stay in, and to dream of later. We can all do our part in supporting the #exploreBClater sentiment through sharing the video, key messages, and graphics with our audiences.
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Messaging Guidance: March 26–April 1

This week, we continue to support the government’s efforts to ‘flatten the curve’ of the virus infection rate by reinforcing the message to stay home. The Messaging Guidance for March 26-April 1 has a series of images and messages you can easily use to get the word out.
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Messaging Guidance: March 21–25

This week, we can help our industry most by ensuring Canadians are observing the advice of our health authorities. Share the #exploreBClater message to prevent non-essential travel and keep our communities safe. Key messages, graphics, and design files available for use.
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COVID-19 Email Communications

In an effort to keep industry informed on the fast-moving COVID-19 pandemic, Destination BC is sending out regular bulletins in place of monthly Directions emails for the foreseeable future.

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