Building a Digital Marketing Strategy for Re-opening
Recorded in May 2020 as part of our Road to Recovery Webinar Series, this session dives straight into the goals and objectives of building a winning digital marketing strategy for your tourism business, and then moves on to the resources and efforts needed to accomplish them to position your business for recovery.
Although created with the COVID-19 pandemic in mind, the content in this webinar contains useful information on creating and executing a digital strategy, particularly during a crisis.
About This Video
Reading time: ~53 mins
Learning Type: Video
Last updated: September, 2021
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View All ResourcesTourism Digital Academy – Self-Guided
Free self-guided option for those who prefer working at their own pace, this program offers participants maximum flexibility as they complete a condensed version of the Tourism Digital Academy on their own schedule.
Program
Up to 6 months (self-paced)
6 Communication Strategies to Build Traveller Trust and Confidence on the Road to Recovery
As more businesses reopen and travel resumes, effective communication will play a critical role in the recovery of the BC tourism industry. Here are six ways to reassure travellers and give them the confidence to book.
Article
~5 mins
