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  • Building a Digital Marketing Strategy for Re-opening

Building a Digital Marketing Strategy for Re-opening

Recorded in May 2020 as part of our Road to Recovery Webinar Series, this session dives straight into the goals and objectives of building a winning digital marketing strategy for your tourism business, and then moves on to the resources and efforts needed to accomplish them to position your business for recovery.

Although created with the COVID-19 pandemic in mind, the content in this webinar contains useful information on creating and executing a digital strategy, particularly during a crisis.

Video play button icon About This Video Reading time: ~53 mins Learning Type: Video
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Last updated: September, 2021

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Tourism Digital Academy – Self-Guided

Free self-guided option for those who prefer working at their own pace, this program offers participants maximum flexibility as they complete a condensed version of the Tourism Digital Academy on their own schedule.
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6 Communication Strategies to Build Traveller Trust and Confidence on the Road to Recovery

As more businesses reopen and travel resumes, effective communication will play a critical role in the recovery of the BC tourism industry. Here are six ways to reassure travellers and give them the confidence to book.
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Access Small Business BC’s staff advisors who can provide solutions-based strategy planning advice for business growth, as well as specifically for growth during COVID-19 and the New Normal.
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