Recorded in May 2020 as part of our Road to Recovery Webinar Series, this session explores how the needs and expectations of travellers have changed following COVID-19, and looks at best practices in communications, communicating new policies, and aligning your messaging with legitimate sources.
Although created with the COVID-19 pandemic in mind, this webinar contains useful information on communicating effectively to your audience, particularly during a crisis. We recommend starting at 1:36 and skipping the recorded Q&A that begins at 36:40. To maximize your viewing experience, you are also encouraged to skip past the interactive polls beginning at 5:47 and 14:09.
You can find written responses to the Questions and Answers from the webinar here.
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