Locals and visitors are having remarkable experiences in BC, and across Canada, and are sharing those stories through social media to create powerful word-of-mouth marketing. Many of us in BC tourism spend time curating this content to amplify through our own online channels, often searching for similar content to share with the same potential travelers. This creates duplication of effort.
Our team is excited to share that we’ll be participating in the new cross-Canada User Generated Content Partner Network, in partnership with Destination Canada, all the provinces and territories – plus other tourism marketing organizations around BC. This will allow us all to work together to streamline the way we source user- generated content (UGC), reducing duplication and allowing us to collectively find or “surface” the best content for use across our social channels.
The network, powered by CrowdRiff, will allow any participating organization to easily feed UGC directly to Destination Canada, Destination BC, and/or any regional and community destination marketing organizations that are also participating. By joining, you’ll help surface the best content from your destination, sector, or organization, so partners like us can amplify it across our global social media channels. You’ll also be able to access special pricing for CrowdRiff that has been negotiated on behalf of all members of the tourism industry.
What happens when you join the network?
The UGC that you tag or ask permission for in CrowdRiff will be automatically visible to Destination Canada, Destination BC, and any other relevant partner organizations in BC. The content that you upload to CrowdRiff (your owned photos and videos) will not be shared in the network initially. This is an opt-in feature that you may choose to add at a later time.
What are the benefits to joining?
Examples of how you might use the network
Who can join?
Anyone in the Canadian tourism industry (or a related sector) may join the network.
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