The Tourism Digital Academy is a free, 8-week digital marketing program for BC tourism businesses who are interested in building their knowledge and skills in digital marketing to an intermediate level.
Designed for business owners or their marketing team members, this comprehensive program is focused on providing practical, actionable guidance to complete your digital marketing plan. From setting your goals, to building a better understanding of SEO, website usability, content, email marketing, analytics and more – you’ll leave the program with the confidence and knowledge to put that plan into action.
The program includes:
There are two fall intakes, each running for 8 weeks, beginning the week of:
Eligibility and Application:
The application-based program is free for all participants. To be eligible for the program you must:
• Be a BC-based tourism business, whose product or service is regularly available for purchase within BC (community tourism and sector organizations are also eligible);
• Have an active business website;
• Demonstrate, through the application form, a minimum level of digital marketing experience;
• Be able to dedicate up to ten hours per week to the program as follows:
o up to two hours to attend classes during business hours,
o up to three hours to watch self-directed videos on your own time and,
o up to five hours to apply the learning to your marketing plan as you go.
Apply now here.
If you have any questions, please email: Beth.Sangara@DestinationBC.ca
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