As part of Destination BC-led group press trip, a Vogue journalist travelled to Tofino and Ucelulet in Februrary 2023. The resulting article, “Why Vancouver Island, Canada is the Next Great Wellness Destination”, features accommodation, restaurants, and spa and wellness businesses. The press trip was coordinated in partnership with 4VI, Tourism Ucluelet, Tourism Tofino, and other industry partners.
The article can be read in full here: https://www.vogue.com/article/vancouver-island-canada-wellness-guide
Cultivating relationships with travel media across the country and around the world, Destination BC’s travel media team and our partners create both proactive opportunities to showcase BC’s tourism stories, and in turn, are ready with information and support when media approach with assignments and travel plans already in hand.
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