Last Updated: April, 2023
In the Terms: (a) “includes” and “including” are not intended to be limiting; (b) headings are used for convenience of reference only and are not intended to be part of the Terms; and (c) “Service Provider” means Destination BC’s third-party service providers, including suppliers, consultants and others retained under contract to perform services for Destination BC. Service Providers include (for example) our payment processing providers, Website analytics companies (e.g., Google Analytics), product feedback or Help Desk software providers (e.g., Salesforce), CRM service providers (e.g., Salesforce), email service providers (e.g., SendGrid) and others.
While Destination BC uses reasonable efforts to ensure all information on the Website is accurate and current, such accuracy and currency cannot be guaranteed and your reliance on any such information is at your own risk. All Website content is subject to change without notice.
Nothing on the Website shall add to or change any contract for products or services you may have with Destination BC, its Service Providers or any other entity, including other tourism organizations with which Destination BC collaborates (“Other Tourism Organizations”). Neither Destination BC, its employees, agents, representatives or Service Providers, nor any other party involved in creating, providing or delivering the information on the Website, is liable for any direct, indirect, incidental, special, consequential, punitive or other damages whatsoever arising out of or in connection with your access to or use of the Website including, but not limited to, business interruption and loss of use, data, information or profits (regardless of the form of action, including but not limited to contract, negligence or other tortious act). This limitation applies even if Destination BC has been advised of, or foresees, the possibility of any damages occurring.
Without limiting the foregoing, everything on the Website is provided to you “as is” without representation, warranty or condition of any kind, either express, implied, or statutory including, but not limited to, implied representations, warranties or conditions of merchantability, fitness for a particular purpose, durability, title, non-infringement of intellectual property rights, or inter-operability of products and services.
You agree not to use any information on the Website or linked to the Website in any claims, proceedings, suits or actions against Destination BC, its employees, agents, representatives or Service Providers.
Throughout the Website, for your convenience and reference only, Destination BC provides links to or embeds information from other third-party websites, including in relation to Other Tourism Organizations, air carriers, accommodation, restaurants and other tourism related businesses, facilities and events. These websites are independent from Destination BC and Destination BC does not endorse, recommend, control or make any representations, warranties or conditions concerning their contents or links or any such businesses, facilities or events themselves.
It is your responsibility to verify any information contained within linked websites before relying on it. Also, the information contained in the links may be changed or updated at any time without notice. Linked websites are likely to have their own terms and conditions that you should locate and review, and any personal information collected from you at such websites is collected solely by that website provider in accordance with their own privacy policies.
For example, Destination BC uses a third-party service, Google Maps, for locator maps. See the Google Maps Terms and Conditions that apply to your use of embedded Google Maps information.
The materials and information provided on the Website are owned or used under license by Destination BC (unless otherwise noted) and are protected by domestic and international copyright and other laws. They may not be reproduced or redistributed without the prior written permission of Destination BC or other owner(s).
“Super, Natural British Columbia”, “Super, Natural”, “HelloBC”, “Destination British Columbia”, “Visitor Centre” and all other marks appearing on the Website are trademarks and/or Official Marks of Destination BC or are used and reproduced with permission. They may not be used or reproduced without the prior written permission of Destination BC or other owner(s).
You must not input or upload any information which contains viruses, Trojan horses, worms, time bombs or other computer programming routines that may damage or interfere with the performance or function of the Website. Destination BC assumes no responsibility or liability for any damages to, or viruses that may infect, your computer equipment or other property in connection with your access to or use of the Website or your downloading of any data, text, images, files or other materials from the Website.
You agree to defend, indemnify and hold Destination BC, its employees, agents and other representatives harmless from any and all liabilities, costs and expenses, including reasonable legal fees, arising from any violation of the Terms by you, or in connection with your access to or use of the Website.
Destination BC’s failure to insist upon or enforce strict performance of any provision of the Terms shall not be construed as a waiver of any provision or rights contained in the Terms.
The Terms are governed by the provincial laws of British Columbia and the federal laws of Canada that apply in British Columbia. You agree to be bound by the laws of these jurisdictions and all disputes relating to or in any way arising under the Terms will be finally settled in, and the parties hereby attorn to the exclusive jurisdiction of, the Supreme Court of British Columbia sitting in the City of Victoria, British Columbia.
Destination BC offers a selection of Websites, including international Websites, designed to help people find information about travel and vacation experiences in British Columbia and participate in a variety of tourism-related services.
We at Destination BC are committed to protecting the privacy of everyone who uses our services. We collect only the personal information that we consider necessary to provide services offered by us. Any personal information provided to us through the Website is collected, used and disclosed in accordance with the British Columbia Freedom of Information and Protection of Privacy Act (“FOIPPA”).
What is considered Personal Information under FOIPPA?
Under FOIPPA, personal information means recorded information about an identifiable individual, which includes name, address, phone number, e-mail address and credit card information. However, information that enables a person to be contacted at a place of business is not included in this definition.
When Destination BC collects personal information, we identify the:
What Personal Information We Collect and How We Use It
When someone visits the Website, our web server automatically collects a limited amount of standard information essential to the operation, security and evaluation of the Website. This information helps us to make the Website more useful to visitors and includes the:
While some of this information does not identify who people are, other information (e.g., Internet domain names or the IP addresses of Internet service providers) may provide identification. The extent of personal identification depends on the naming standards followed by the Internet service provider. You may wish to check with your provider to inquire about their policies and practices in this regard. Destination BC does not use this information to identify individuals who visit the Website unless required to do so as part of an internal investigation or other law enforcement purpose.
We also collect information provided directly to us by you. For example, when someone chooses to join our email list, we may collect their name, email address, country and province.
You always have the option not to provide us with personal information. Your decision not to participate in electronic service delivery activities will not impair your ability to browse the Website. However, it may limit the use of certain features of the Website.
The personal information provided to us is used for the purpose for which it was collected or for a use consistent with that purpose. For example, personal information may be used to:
Wherever possible, and wherever required by applicable law, we seek your explicit consent before these activities occur. At any time, you may request that we stop communicating with you by either updating your user profile or contacting us directly.
Anonymous Audience Data
We also collect aggregate, anonymized data from Other Tourism Organizations, and share such data with them. That data is used by us and by Other Tourism Organizations to create common audiences for serving online advertising and for co-marketing through website tags such as pixels and floodlight tags.
Storage, Access and Disclosure of Your Personal Information
Destination BC and our Service Providers (for the purposes of providing and supporting the Website and other services offered by us), may store or disclose your personal information outside of Canada in accordance with the FOIPPA regulations. In certain circumstances, we may need to disclose your personal information to our Service Providers in order to facilitate the operation of the Website, our databases, e-mail marketing software or for processing payment transactions. In some cases, these Service Providers may reside outside of Canada. Before any personal information is disclosed to our Service Providers, they must contractually agree to collect, use, store, access and protect the personal information in a manner that is consistent with our privacy policies and in compliance with FOIPPA.
Collection and Consent
By accessing and using the Website, you acknowledge that Destination BC is collecting (either directly or indirectly through its Service Providers) information, including personal information, relating to your access to and use of the Website. Any such personal information collected directly from you is collected under section 26(c) of FOIPPA for the purposes set out above. You consent to the indirect collection of any such personal information by Destination BC, and to the storage and disclosure of that personal information inside or outside of Canada for the purposes set out above. Your consent is effective on and after the date of information collection and does not expire unless revoked by you in writing.
Security of Your Information
Under FOIPPA, Destination BC is obligated to protect personal information by making reasonable security arrangements against risks of unauthorized collection, use, disclosure or disposal.
Security measures, such as the use of FTP secure sites and SSL encryption, have been integrated into the design, implementation, and day-to-day operating practices as part our commitment to protect the information we hold. Any personal information submitted on the Website is secure once it reaches the Destination BC server. In transit between a computer and the server, all information is secured using SSL encryption, which the web browser typically denotes using a lock icon.
Links to Other Websites
Destination BC occasionally runs a variety of contests on the Website that our online visitors can choose to enter at their option. We use online contest entry forms to collect personal information deemed necessary for your participation in a contest. While certain information is mandatory for participation, most information is optional. Contest entry forms differentiate between the two so that you are aware of what information is needed, and what information you need not provide in order to participate. As part of the contest entry process, we may provide an opportunity for you to give Destination BC permission to contact you in the future. Giving your permission for future contact is completely optional and does not impact your ability to participate in a contest.
When you provide us with your personal information to enter a contest, we retain and use it in accordance with FOIPPA. Your information is only used for the purpose for which it was collected (e.g., to support your participation in a contest), or for a use consistent with that purpose (e.g., to allow us to conduct tourism-related research or surveys or provide you with information on other contests or tourism opportunities with your consent). Our objective is to measure the success of our tourism marketing campaigns and help us understand the characteristics and travel preferences of our consumers in order to serve them to the best of our ability.
We work closely with our Information Technology team to ensure the contest entry data we receive is securely stored and may only be accessed by authorized staff and approved contest Service Providers. Any Service Provider that we engage for a given contest must comply with its legal requirements under FOIPPA and applicable policy for protecting personal information in order to do business with us. Effectively safeguarding all personal information in our custody is of paramount importance to Destination BC.
We may allow our Service Providers to place cookies on your devices and collect the IP address of your devices, which provides our Service Providers with your general location data. Our Service Providers may use this data to serve you with our advertisements, on the Website or elsewhere online, and to report to us on an aggregated basis on the effectiveness of our advertisements at inspiring tourists to travel to British Columbia and provide us with statistics on visitors to British Columbia (for instance, where they are coming from). In order to do so, our Service Providers may combine your IP address with other information that our Service Providers have obtained from other sources, as permitted by law.
To change, manage or revise your personal settings for cookies at any time click the link below.
How Long Information Is Retained
The length of time we keep your information varies in relation to the type of information and the nature of the service provided. We keep information for the length of time necessary to fulfil the purpose(s) for which it was collected or as otherwise required by law. Destination BC manages the information it collects in accordance with British Columbia government records retention schedules and other legislative and policy requirements.
Updates/Corrections to Your Information
You may update or correct certain information you have provided to us at any time by visiting your user profile or contacting us directly. If you wish to request deletion of your information, please contact us at ContactTourism@destinationbc.ca. You acknowledge that although we will do our best to honour your request, we may retain certain information as required or permitted by law.
Daniel Vasquez, Director, Digital Strategy & Information Technology
510 Burrard Street, Vancouver, BC V6C 3A8
Where Can I Find Information on British Columbia’s Freedom of Information and Protection of Privacy Act?
For information relating to British Columbia’s Freedom of Information and Protection of Privacy Act, please refer to the Government of British Columbia Website at: http://www.gov.bc.ca/citz/iao/
Subscribe to Directions, Destination BC’s e-newsletter, for the latest news and program updates.
Receive updates, research and news you can use.
Subscribe to our newsletter