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      • Indigenous Tourism
    • Vancouver, Coast & Mountains
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      • Tools and Image Bank
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      • Planning Area Look Up Tool
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      • Co-op Marketing
      • Municipal & Regional District Tax
        Program (MRDT)
      • Other Funding Sources
  • Strategic Approach
    • Overview
    • Corporate Strategy
      • Our 2023-2025 Corporate Strategy
      • Engagement and Input
      • Connecting Respectful Growth of Indigenous Tourism to Truth and Reconciliation
      • Where We Will Focus
      • How We Will Succeed: Our Strategic Levers
      • Summary of Key Strategic Shifts
      • Alignment to Government Strategies
    • Marketing Strategy
    • Invest in Iconics Strategy
      • Strategy Overview
      • Timelines and Engagement
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      • Destination Development
      • Frequently Asked Questions
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Self Identify

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Self Identify for Your Visual Assets

As part of our commitment to becoming more inclusive, Destination BC is improving the way our visual assets (including those you are featured in) are labeled and searched for in our digital asset management (DAM) system. By including identity dimensions in our DAM system, underrepresented populations become more visible, which enables the creation of more inclusive marketing materials. 

We want to ensure that the words we associate with a visual asset accurately and respectfully represent the people featured in it. An important step to get there is asking you to share with us what language feels right for you. 

So, we invite you to self-identify by using the form below. Participation is entirely optional. If you choose not to participate, we will ensure that the words we use do not make assumptions about your identity.

Your feedback will help us to more accurately reflect and celebrate the diversity of BC’s peoples and cultures through our marketing activities, and ensure that the way our province is represented is more inclusive and representative of you, and perhaps even your family, your friends, and your community.

*Required fields

How would you like to be described?

You are welcome to click on (multiple) example words to select them, write in your own words, or not give a response. We acknowledge we are not providing an exhaustive list of examples; we will expand the examples with the guidance we receive from this process.
Age
Ethnicity
Gender
Personal Pronouns
Nature of Relationship
If you participated in this production with other individuals, please specify the nature of your relationship with these individuals based on the production brief.
Race
If you identify as Indigenous, please feel free to include any additional details you’d like us to know (i.e., a specific Nation).
Sexual Orientation
Visible and invisible abilities and disabilities
This field is for validation purposes and should be left unchanged.

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