The ten-year Destination Development Strategies for this region were formed through an iterative, consultative, and collaborative process which started in 2016. This region includes four primary planning areas: the Fraser Valley, Metro Vancouver, the Sea-to-Sky Corridor, and Sunshine Coast. Secondary planning areas in this region include the Highway 3 Corridor, and the Gold Rush Trail. This region is inclusive of the Upper Sunshine Coast in the west including Savary Island, the US-Canada border in the south, through Lillooet in the north and Manning Park and the Fraser Canyon in the east. The region includes over fifty First Nations.
Tourism into this region of the province is strong, and year-round with Whistler and Vancouver being some of the main tourism centers. The key activities driving visitation to this region are outdoor experiences including hiking, skiing, festivals, events, and conferences.
To find out more about the destination development program or to determine the best way for you to participate, contact Vancouver, Coast & Mountains at Michael.Brown@DestinationBC.ca.
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