The Destination BC Open Pool Co-operative Marketing Partnerships Program (the Co-op Program) is an application-based program that provides co-operative, consumer-focused marketing and promotion support to Community Consortiums, Sector Organizations, or approved Individual or Paired Communities in British Columbia.
*Note: applications to the program’s 2023/24 funding cycle have now closed.
The Co-op Program supports the provincial tourism strategy to sustainably grow the visitor economy through innovative marketing and to increase tourism revenues which provide social and economic benefits for residents of British Columbia.
The Co-op Program was developed in 2015 based on recommendations from a cross-section of stakeholders and Destination BC’s Tourism Marketing Committee — an industry-based advisory committee with representatives from all regions across BC. Input for the program was also provided by participants from over 20 community consultation sessions across the province.
Destination BC continues to support the tourism industry through the Co-op Program to ensure the strategic partnerships and collaborative efforts that have been built over the last 7 years continue. After careful consideration, Destination BC will return to the annual application process for 2023/24 funding with regular program parameters in place.
The following program parameters will return for the 2023/24 funding cycle:
The Co-op Program is designed around two funding pools:
OPEN POOL PROGRAM HIGHLIGHTS:
Eligible applicants to the program include:
Sectors or community consortiums (made up of three or more communities) may apply for between $20,000 and $250,000 per year (see Program Guidelines for more information). Individual communities that meet requirements may apply for up to $7,500. Paired communities that meet requirements may apply for up to $15,000. Individual and Paired community applications require pre-approval.
View questions commonly asked about our Co-op Marketing Partnerships Program here.
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