• Newsletter
  • News & Events
  • Work With Us
  • Our Commitments
  • Contact Us
Destination British Columbia logo
  • Who We Are
    • Overview
    • Provincial Government of BC
    • Board Of Directors
    • Executive Leadership
    • Tourism Marketing Committee
    • Regional, Community & Industry
      Partners
      • Industry Partners
      • Community Partners
      • Indigenous Tourism
    • Vancouver, Coast & Mountains
      • Meet the Team
      • Events
      • Regional Maps
      • Stay Connected
    • Corporate Documents
    • Diversity, Equity, Inclusion, and Accessibility
      • Accessibility
    • The Power of Tourism
  • What We Do
    • Overview
    • BC’s Destination Brand
      • Tools and Image Bank
    • Marketing
      • Consumer Marketing
      • Content Marketing
      • Social Media Marketing
      • Influencer Marketing
      • Travel Trade
      • Travel Media
      • Our Markets
    • Destination Management
      • Destination Development
      • Planning Area Look Up Tool
      • Emergency Preparedness
      • Industry Development
      • Visitor Services
    • Funding Sources
      • Co-op Marketing
      • Municipal & Regional District Tax
        Program (MRDT)
      • Other Funding Sources
  • Learning Centre
    • Overview
    • Experience Development
    • Digital Marketing
    • Social Media Marketing
    • Travel Trade & Travel Media
    • Applying Insights
    • BC's Destination Brand Resources
    • Accessible Tourism
    • Safety & Emergency Preparedness
  • Research & Insights
    • Overview
    • Industry Performance
    • Regional Research
    • Market Research
    • Activity Research
    • Resident Research
    • Research Tools & Methods
  • Invest in Iconics Strategy
    • Overview
    • Timelines and Engagement
    • Place Branding
    • Destination Development
    • Frequently Asked Questions
  • Who We Are
    • Overview
    • Provincial Government of BC
    • Board Of Directors
    • Executive Leadership
    • Tourism Marketing Committee
    • Regional, Community & Industry
      Partners
      • Industry Partners
      • Community Partners
      • Indigenous Tourism
    • Vancouver, Coast & Mountains
      • Meet the Team
      • Events
      • Regional Maps
      • Stay Connected
    • Corporate Documents
    • Diversity, Equity, Inclusion, and Accessibility
      • Accessibility
    • The Power of Tourism
  • What We Do
    • Overview
    • BC’s Destination Brand
      • Tools and Image Bank
    • Marketing
      • Consumer Marketing
      • Content Marketing
      • Social Media Marketing
      • Influencer Marketing
      • Travel Trade
      • Travel Media
      • Our Markets
    • Destination Management
      • Destination Development
      • Planning Area Look Up Tool
      • Emergency Preparedness
      • Industry Development
      • Visitor Services
    • Funding Sources
      • Co-op Marketing
      • Municipal & Regional District Tax
        Program (MRDT)
      • Other Funding Sources
  • Learning Centre
    • Overview
    • Experience Development
    • Digital Marketing
    • Social Media Marketing
    • Travel Trade & Travel Media
    • Applying Insights
    • BC's Destination Brand Resources
    • Accessible Tourism
    • Safety & Emergency Preparedness
  • Research & Insights
    • Overview
    • Industry Performance
    • Regional Research
    • Market Research
    • Activity Research
    • Resident Research
    • Research Tools & Methods
  • Invest in Iconics Strategy
    • Overview
    • Timelines and Engagement
    • Place Branding
    • Destination Development
    • Frequently Asked Questions
  • Newsletter
  • News & Events
  • Work With Us
  • Our Commitments
  • Contact Us

About Destination BC

A hiking trail on Boer Mountain in BC

Boer Mountain trails | Dave Silver

  • Home
  • |
  • Who We Are

Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. Destination BC’s programs help to improve the visitor experience, support businesses and communities across the province, and strengthen BC’s worldwide reputation as a destination of choice.

Our Winning Aspiration

Share the transformative power of BC experiences with the world.

Grow sustainable social, cultural, environmental and economic benefits for all British Columbians.

Naikoon Provincial Park | Grant Harder

Our Mandate

  • We have a mandate to fulfil several key marketing and leadership responsibilities critical to the long-term, sustainable growth of BC’s tourism industry. Market British Columbia domestically, nationally and internationally as a tourist destination;
  • Promote the development and growth of the tourism industry in British Columbia to increase revenue and employment in, and the economic benefits generated by, the industry, including, without limitation, by:
    • Providing support for regional, sectoral and community tourism marketing;
    • Providing industry leadership in tourism marketing;
    • Promoting training and development in relation to tourism marketing;
    • Providing support for visitor centres; and
    • Conducting tourism-related market research;
  • Enhance public awareness of tourism and its economic value to British Columbia;
  • Provide advice and recommendations on tourism-related matters; and
  • Administer and perform agreements assigned to it by the Minister.

 

Our Strategy

Our corporate strategy outlines how we will help BC reach its full potential as a tourism destination, and market the Super, Natural British Columbia® brand to the world.

Our strategic goals:

Revenue

Exceed 4% baseline and achieve target of 6% annual revenue growth in the Provincial Strategic Framework for Tourism.

Visitors

Become the most highly recommended destination in North America.

Residents

Grow sustainable social, cultural, environmental, and economic benefits for all British Columbians.

People

Lead by being a collaborative, insight-driven, results-focused, courageous team.

Dispersion

Increase visitation and tourism revenues in more areas in BC, across more seasons.

Industry

Build industry capacity through relevant programs and collaboration.

We are accountable and transparent

We are accountable to the taxpayers of British Columbia through the Minister of Tourism, Arts, Culture and Sport. We follow the policies and directives of the Provincial Government’s Taxpayer Accountability Principles.

Board Of Directors

Learn More

Executive Leadership

Learn More

Tourism Marketing Committee

Learn More

Regional, Community & Industry Partners

Learn More

Provincial Government of BC

Learn More

Corporate Documents

Learn More

Subscribe to Directions, Destination BC’s e-newsletter, for the latest news and program updates.

Receive updates, research and news you can use.

Destination BC

  • Work With Us
  • Contact Us
  • News & Events
  • Corporate Documents
  • Site Map
  • Legal Terms & Privacy Policy

Official Websites

Spirit Bear

HelloBC.com

Be inspired to start planning your BC Vacation.

B.C. and Guangdong work together to open doors for businesses, create good jobs in B.C.

Travel Media

Information for journalists, editors and broadcasters.

red truck in a vineyard

Tourism Business Portal

Online, self-service business listings system for tourism industry.


Follow Us:

Twitter Youtube Linkedin

Subscribe to our newsletter

Subscribe
Destination British Columbia logo
© 2023 - Destination BC Corp. – All rights reserved. "Super, Natural British Columbia®", "Super, Natural", "Hello BC" and "Visitor
Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.